Short Film for Breast Cancer Now !!! I was asked to visualise the nuances and complexities of women’s relationship with their breasts
Despite the potentially life-saving impact, almost half of women don’t check their breasts regularly for potential signs of breast cancer. Charity Breast Cancer Now puts this partly down to awkwardness and embarrassment, so has worked with agency Weber Shandwick and Strange Beast director Anna Ginsburg to encourage and normalize open conversations about our breasts with friends, family, and GPs. The resulting work is a one-minute animated film titled A Love/Hate Relationship, which aims to visualize the nuances and complexities of women’s relationship with their breasts, and the rollercoaster of emotions and experiences they cause throughout a lifetime.
The director’s morphing animation style allowed her to cover a wide range of shapes, sizes, and colors in a short space of time. “I love transitions. My work is extremely transition heavy, for me they never get old. I find them endlessly magic and mesmerizing.” The film also uses sweeping camera movements to make it “feel like one story” despite it being a montage of many scenes “morphing in and out of each other – from the breasts growing to change size, shape, and color to plucking a nipple hair which leads to many more sprouting in its place, to a mammogram, to a double mastectomy, to a nipple tassel sequence, to an awkward sex scene, to a majestic fertility scene, to saggy breasts becoming a scarf!”
Through this vibrant and relatable film, the director hopes to connect with viewers and help women to open up. “Most women struggle with self-love and this film conveys that honestly. I hope it makes women feel less alone in this struggle and inspires them to celebrate whatever breasts they have even for a moment. I hope most of all that the accessibility of the message inspires women to check their breasts however they feel about them.”
The film launched yesterday as part of Breast Cancer Now’s Check Them campaign.
THANK YOU EVERYONE THIS ONE WAS A REAL JOY. Gonna order some nipple tassels to celebrate.
Read more A Love/Hate Relationship