“You Love Me,” directed by Melina Matsoukas, asks the world “You love Black culture, but do you love me?”

As America continues confronting racial injustice, it’s important to showcase the fight, but also the beauty and hope that Black people hold through it all.

Beats has partnered with Melina Matsoukas to create the moving film “You Love Me.” The film asks us all to imagine a world where we love Black people and respect them as much as we love their music, entertainment, athletic achievements, and fashion.

Voiced by Tobe Nwigwe and starring the likes of Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Future Khan, the piece takes us through powerful vignettes in Black culture, gripping portraits, and nostalgic imagery.

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“Beats brought together an incredible group of people to center the conversation around the everyday beauty and resilience of the Black community,” says Bubba Wallace. “I joined this campaign because I want the next generation to always love themselves and their culture.”

The project is part of a greater brand initiative for Beats, where it will be focused on highlighting stories from and within the Black community.

This isn’t just a film — it’s a love letter to the Black experience.

Read more Beats “You Love Me”

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