Adobe has unveiled its ‘Fantastic Voyage’ ad spot for Photoshop, marking the first time the company has ever advertised Creative Cloud on TV in the UK
It features a woman on her daily commute who uses Photoshop to reimagine the world around her. She ultimately ends up transforming her every day, mundane ride into a fantastic voyage to the furthest corners of her imagination.
Simon Morris, senior director, marketing, Adobe Europe: “Creativity can affect the way we see the world, expand our capabilities and bring us together even in the most challenging of times. The power of the imagination is very much the theme of our biggest ever advertising campaign for Photoshop in the UK. From a train journey to a ‘fantastic voyage’, with the magic of Photoshop, there are no limits placed on how the world can be reimagined and stories can be told.”
AJ Joseph, chief creative director, Adobe: “Nothing is off-limits to your imagination. ‘Fantastic Voyage’ showcases Adobe Photoshop as more than just a tool, it’s a vehicle to help you reimagine our world’s canvas. It’s never been more important than right now to see things in new perspectives, play with reality, and ignite your creativity.”
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