GUCCI released it’s Gift Giving 2016 campaign film, created by artist and director Floria Sigismondi. Gift Giving products are placed in a fantastical, dream-like Gucci Garden, suggesting a perfect blend of myth and reality
Referencing the pure and elemental beauty of the natural world, Gucci’s Creative Director Alessandro Michele has planted a thriving Gucci Garden where wildlife and flora appear in romantic and colorful prints and as embellishments throughout this collection. This year’s Gift Giving campaign takes its cue from the Gucci Garden with a rich, vibrant, and lyrical film inspired by the story of the Garden of Eden.
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