Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media

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London designer Keiichi Matsuda has released a short movie depicting a futuristic scenario where digital media and the physical world have merged to create a kaleidoscopic “hyper-reality”(+ movie).

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HYPER-REALITY (1)
The six-minute Hyper-Reality video explores Matsuda’s concept for a future where augmented reality has been carried to an extreme, with interactive virtual interfaces saturating the urban environment and identities controlled and expressed through digital platforms.

Matsuda said the film was intended to be provocative and showed a “new vision of the future, where physical and virtual realities have merged, and the city is saturated in media”.

It features a central protagonist – 42-year-old Juliana Restrepo – who has become disillusioned with her life in Medellin, Colombia.

HYPER-REALITY-By-Keiichi-Matsuda (1)
Her vision is filled with games, internet services like Google, and various other functions, alongside adverts that pop-up as she moves around the city.

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