An original and unique branded brand story is what helps clearly communicate feelings, beliefs, and values to the outside world. It also makes it easier for content consumers to decide whether or not a brand deserves their time and money. In an era where everything seems like it’s just high production value masquerading as meaningful, I just wanted to make something evocative. So I grabbed some vintage uncoated Cooke Lenses, an Arri Amira, and a Movi – shot everything at 48fps and instantly knew we’d find the story in the edit. I’ve heard people say that content is just nondescript filler that takes up space. Not here it doesn’t.” – Video Director
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