Inspired by the DIY ethos of the Hardcore Punk movement in the late 1970s, there is a thriving global community of musicians, artists, and fans that champion the idea of carving out your own path and not waiting for permission
Brand ambassadors include Skate Society Soweto, The Diders, Revolback, and Culture Abuse who embody the true meaning of Do It Yourself. With the goal of further enabling this creative outlet, Vans will host global activations with DIY moments and workshops to not only commemorate artists and musicians who’ve stood in line with the DIY movement but to invite newcomers who haven’t had a place to bring their special form of expression to a broader audience. Through House of Vans and grassroots pop-ups, these DIY activations will be unique to each location and will feature musicians and artists who’ve enabled the DIY culture since the ’70s along with individuals who continue the culture today.
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