Inspired by the DIY ethos of the Hardcore Punk movement in the late 1970s, there is a thriving global community of musicians, artists, and fans that champion the idea of carving out your own path and not waiting for permission

No rules and unapologetic – the ‘Do-It-Yourself’ (DIY) nature of the hardcore punk movement began in the late 1970s and birthed a global community of artists, musicians, and fans that uphold the DIY ethos, where creators take matters into their own hands to express themselves through art and music.
brandable-content
branded-content-storytelling
To provide a glimpse into the unique community, Vans kicks off its latest brand campaign, ‘The Spirit of DIY,’ featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them.

Brand ambassadors include Skate Society SowetoThe DidersRevolback, and Culture Abuse who embody the true meaning of Do It Yourself. With the goal of further enabling this creative outlet, Vans will host global activations with DIY moments and workshops to not only commemorate artists and musicians who’ve stood in line with the DIY movement but to invite newcomers who haven’t had a place to bring their special form of expression to a broader audience. Through House of Vans and grassroots pop-ups, these DIY activations will be unique to each location and will feature musicians and artists who’ve enabled the DIY culture since the ’70s along with individuals who continue the culture today.

Read more Vans – Spirit of DIY

0 0 votes
Movie Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments